'What role can colour play in user experience design?' is a question that allows me to explore a highly practical design subject matter whilst also taking into account broader theories of biology, sociology and neuroscience i.e. anthropological reasoning behind our inherent like or dislike of colours and how that varies between cultures. It will be incredibly helpful to learn of the ways colour is and can be used in user interface design to shape usability, delight, and identity. A distinction is made between 'is' and 'can' because it's likely that colour is being under-utilised in all but the strongest UI design.
The question represents user experience design rather than user interface design because although the holder of colour would be the interface itself, it is the experience of the user which is at concern. The lines between the two disciplines are often blurred.
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