One of my primary methods of psychological data collection was conducted on Instagram due to the ease of user response and the large range of ages and professions available to respond. Though there was a disparity in the quantity of responses between the different designs, an overwhelming majority of responses corroborated the hypothesis of each coloured design.
Of the 43 testers questioned, 41 (95%) agreed that the blue variant had a ‘calming’ appearance. Of the 25 testers questioned, 19 agreed (76%) that the gold version had a ‘luxurious’ appearance. Of the 36 testers questioned, 26 (72%) agreed that the grey version had a ‘melancholy’ appearance.
Interestingly, some users agreed with each other on separate, isolated test sessions that they actually found the grey design more calming than the blue; that it made them at peace with the idea that rain was imminent, whereas the blue design gave a negative spin. This is an interesting contrast with the hypothesis; though, in obvious contrast to the tendency of blue to be relaxing, ‘feeling blue’ is an expression used to denote a negative mood.
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