Design Development and Evolution

The philosophy behind the practical piece - extracted from essay

Like the version of InControl Touch Pro for purely manual Jaguar/Land Rover vehicles, this concept for a future autonomous version of the Land Rover Discovery also utilises colour to allow the user to associate them with certain functions of the system, allowing for faster location. 

Unlike the current versions of the system, however, the autonomy of the vehicle allows for shifted priorities and more liberties to be taken with the visuals. 

Though a familiar aspect ratio was employed, more unique and engaging aspect ratios were explored: 

Though early versions of this system show a notification when the car is driving autonomously, this was deemed unnecessary in feedback groups. Cited reasons include its presence being in other areas (i.e. a more prominent heads-up-display) or the assumption that the car would always be driving autonomously unless the driver engaged the steering wheel.  

And then again, a more traditional aspect ratio: 

Though ultra-wide screens provide a highly exciting and engaging experience through their unique appearance, they are less well suited for functions like watching films and videos, which is an activity many people would do in the environment of an autonomous vehicle. 

The more traditional aspect ratio seen here (mocked up on a prototype Tesla Model 3 interior) would be more effective at displaying most content - particularly videos.