Because of my relatively limited access to the target market, mass surveys were not an appropriate method of gathering research data. Instead, intensive market testing was conducted with an archetypal user who has extensive appearance with a large variety of vehicle infotainment systems.
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| (Alex Alexiev) |
Additionally, technical research was conducted with a designer at McLaren Automotive (it is worth nothing that although McLaren targets a different audience than that of Land Rover, they are one of the most exciting and engaging car manufacturers), who offered general advice on automotive HMI.
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