"If something was familiar, make it surprising. If something was surprising, make it familiar." Raymond Loewy
Top Three: Familiar user experience
Though it's likely that the autonomous cars of the future will employ large-scale digital displays, augmented and virtual reality systems, and voice/gesture recognition interfaces, it'd be unwise to bombard customers with this all at once.
It generally takes three generations of a product before it gains mass market appeal, and it will not help the transition to autonomy if autonomous cars look and feel unfamiliar, alien and threateningly different.
This is why the top three examples offer a more appropriate user experience than the bottom three concepts.
Bottom Three: Alien user experience
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